China.com | Web Scraping Tool | ScrapeStorm
Abstract：China.com is one of China's earliest web portals, established in May 1999, and the china.com domain itself carries significance as a symbol of national image. ScrapeStormFree Download
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Introduction
China.com is one of China’s earliest web portals, established in May 1999, and the china.com domain itself carries significance as a symbol of national image. In March 2021, China.com completed a full redesign and repositioned itself around the media philosophy of “serious, warm, in-depth, and authoritative,” dedicated to providing domestic and overseas audiences with high-quality content embodying Chinese values and culture. The site encompasses nearly 20 Chinese-language channels including News Center, Military, Finance, Automotive, Gaming, and Culture. The Military channel is a traditionally strong channel, and the Finance channel operates multiple original IP programs. Additionally, China.com operates a National Defense Development Center and a Cultural Communication Center, carrying out national defense education activities and Chinese cultural dissemination.
Applicable Scene
China.com is suitable for domestic readers and overseas Chinese audiences seeking to understand China’s political, economic, military, and cultural developments. Its News Center provides important domestic and international news, suitable for general users needing comprehensive news information. The Military channel targets readers interested in national defense and military content, while the Finance channel serves investors and professionals following macroeconomics, securities, technology, and the liquor industry. The Cultural Communication Center and channels such as Buddhism and Calligraphy serve users interested in traditional Chinese culture. Furthermore, offline activities organized by the National Defense Development Center (such as the National Defense Education Competition) are suitable for institutions and individuals participating in national defense education practice.
Pros: China.com’s core advantage lies in the brand value of its domain. china.com possesses uniqueness and scarcity, positioned as “a network calling card for China to the world,” with natural recognizability in international communication. Second, the Military channel is a traditionally strong channel with a large visitor base and influence in military content. The Finance channel has cultivated original programs such as “Hydrogen Observation,” “China Liquor Affairs,” and “IPO Observation,” with some content republished by peers. Additionally, after its 2021 redesign, China.com clarified its media philosophy of “serious, warm, in-depth, and authoritative,” emphasizing a combination of authoritative source republication and compliant original content, forming a clear positioning in content orientation.
Cons: China.com’s development history has seen notable fluctuations. It once listed on Nasdaq as the first Chinese internet company to do so, but later, due to unclear core business and lack of a profit model, filed for bankruptcy protection in 2011 and delisted from Nasdaq. After being acquired by China Radio International’s GuoGuang Holdings in 2013, it was relaunched, but its brand influence and market share have struggled to match first-tier portals like Sina and Tencent. Moreover, the site primarily republishes content from authoritative media, with relatively limited original in-depth reporting capability. In recent public information, specific disclosures about its user scale and traffic data are scarce, and third-party data shows it ranking around 90th among portal websites, placing its market position in the mid-tier.
Legend
1. China.com homepage.
2. China.com article page.
