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Vipshop (vip.com) | Web Scraping Tool | ScrapeStorm

2025-11-26 14:44:50

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Abstract：Founded in 2008 and headquartered in Guangzhou, Vipshop is China's leading online discount retail platform. ScrapeStormFree Download

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Introduction

Founded in 2008 and headquartered in Guangzhou, Vipshop is China’s leading online discount retail platform. With “selected brands and limited-time sales” as its core model, it mainly sells genuine discounted products across all categories, including apparel, shoes and bags, cosmetics, maternity and baby products, and home goods. Through the innovative model of “brand discounts + limited-time flash sales + genuine product guarantee,” Vipshop provides consumers with a high-value shopping experience while offering brands an efficient inventory clearance and sales channel.

Applicable Scene

Vipshop is suitable for price-sensitive consumers who seek high-quality, cost-effective branded goods and prefer flash sales, as well as mid-to-high-end brands that need to efficiently clear inventory and increase brand exposure. It has a broad user base, especially in first- and second-tier cities and lower-tier markets.

Pros: Vipshop leverages its “selected products + flash sales” model, its large high-spending female customer base (75% of users are women aged 25-45), and its self-operated VOP managed services (including warehousing, shipping, and after-sales service) to provide merchants with genuine product guarantees, a low-competition environment, and efficient operational support, while bringing consumers high-quality brand discount products and a convenient shopping experience.

Cons: Merchants joining the platform face limitations such as long payment cycles (usually settled in 3 months), high platform commission rates, strict invoice requirements, and resource allocation dependent on brand level. In addition, some categories (such as large appliances and luxury goods) face operational challenges due to service deficiencies or compliance risks.