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Kaola (kaola.com) | Web Scraping Tool | ScrapeStorm

2025-10-28 16:12:30

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Abstract：NetEase Kaola (now renamed Kaola Haigou) is a comprehensive membership e-commerce platform under Alibaba Group, mainly engaged in cross-border business. ScrapeStormFree Download

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Introduction

NetEase Kaola (now renamed Kaola Haigou) is a comprehensive membership e-commerce platform under Alibaba Group, mainly engaged in cross-border business. It was established on January 9, 2015. The platform focuses on a self operated direct procurement model, delving into the origins of multiple countries and regions around the world (such as the United States, Germany, Japan, South Korea, Australia, etc.) to directly purchase high-quality products, covering a full range of categories including mother and baby, beauty and makeup, home life, nutrition and health, global cuisine, clothing boxes and bags, digital home appliances, etc. By directly cooperating with brand owners, establishing overseas branches and offices, and strictly auditing supplier qualifications, Koala Haigou eliminates counterfeit goods from the source, ensures the authenticity of products, and achieves efficient distribution through bonded and overseas warehouse systems. In 2019, Alibaba fully acquired Kaola Haigou for $2 billion and upgraded its strategy to “membership e-commerce” in 2020, focusing on the money saving, time-saving, and worry free needs of the middle class, providing global quality goods with the ultimate cost-effectiveness.

Applicable Scene

Kaola Haigou is suitable for the middle class who pursue genuine product protection and high cost-effectiveness. It provides one-stop solutions to cross-border shopping needs such as mother and baby beauty, quality life, etc., and relies on efficient logistics to achieve convenient consumption.

Pros: Kaola Haigou collaborates with global brands through a B2C self operated direct procurement model to ensure authentic products and transparent prices. It provides fast delivery and 7-day worry free returns, meeting the pursuit of quality and cost-effectiveness among the middle class.

Cons: The platform has issues such as product quality disputes, slow after-sales service response, and difficulty in returning and exchanging goods, and its strategic positioning is unclear after being integrated into Alibaba, resulting in user loss and decreased market competitiveness.